Real EstateThe Nicolas Group2026

Listing #2: Campaign

1Property

5Videos

3Formats

2Concepts

Day to Night

The Estate Concept

An aerial concept piece that follows the estate from daylight into evening, selling the scale of the grounds and the feeling of arriving home.

The Slow Cut

The Full Story

The feature-length film of the campaign. A slow, cinematic walkthrough that gives every room and detail time to breathe, made for YouTube, listing pages, and buyers who want to see it all.

The Short Film

Forty Seconds, Full Impact

A short-form horizontal cut that covers the whole estate at speed, built for viewers who want the highlights before they commit to the full film.

The Fast Cut

Built for the Scroll

A quick, high-energy short-form edit made to stop thumbs on social and put the property in front of buyers in seconds.

The Story Concept

A Character, Not a Tour

A narrative concept built around the agent, giving the listing a personality and a story that buyers remember long after the walkthrough ends.

Our Process

1
One Standout Property
Every campaign starts with a home that can carry it. This estate had the character and the concept to span multiple videos.
2
Multiple Concepts
Instead of a single walkthrough, we developed several creative directions for the same property, each with its own hook.
3
A Style for Every Screen
A vertical fast cut, a forty-second short film, a feature-length slow film, and original concept pieces, each built for a different platform and viewing habit.
4
Every Buyer Reached
Different styles surface in front of different audiences online, so the campaign keeps putting the home in front of new buyers until the right one shows up.